Branding and Marketing Head job vacancy in Kochi - Kerala startup jobs
Branding and Marketing Head
  • Full Time
  • Applications have closed

Techno Trade Retail India Pvt Ltd

Education & Experience

  1. Education Required: MBA in Marketing and Cross section of experience across Retail Marketing and Brand Management.
  2. Sound marketing concepts, analytics, and interpersonal skills.
  3. Good understanding of business dynamics in India.
  4. Experience in Retail Marketing industry desired.

Role

  1. The key challenge in this position is to drive profitable growth for the category assigned.
  2. To independently manage marketing operations for the assigned category/set of categories.
  3. To work with cross-functional teams to deliver on innovations within the category/categories.
  4. Work with external agencies to execute the brand’s strategy.
  5. Ensure assigned category delivers objectives in respect of volumes, market share and margins.
  6. Develop the category /brand strategy that delivers consumer loyalty and generates demand.
  7. Drive innovation process for the assigned categories.
  8. Develop and execute category advertising and promotion campaigns with cost-effective media mix to support brand objectives.
  9. Determine marketing consumer research objectives, initiate research and integrate findings to product plans.
  10. Coordinate all category product initiatives through the entire value chain to ensure profitable growth.
  11. Drive cost reduction projects to deliver product margins.

Skills Required

Retail marketing
Department: All Departments
Designation: Head Branding and marketing
Education/Qualification: MBA
Years Of Exp: 8 to 10 Years
Location: Cochin, Kerala, India
Salary:70000 to 80000